$23.2K in Sales with 1,643 Orders — Amazon PPC Case Study

Performance Highlights (Jun 17 – Jul 17, 2024)
• Ad Spend: $7,669.48
• Ad Sales: $23,255.31
• Orders: 1,643
• ACoS: 32.98%
• ROAS: 3.03x

Challenge
The goal was to drive strong sales velocity while keeping ad costs within a manageable range. The challenge was balancing aggressive scaling with efficiency, since higher bids and spend levels can quickly push ACoS upward.

What We Did

1. Full-Funnel Campaign Mix
   • Ran Sponsored Products for direct conversion.
   • Added Sponsored Brands & Display for awareness and retargeting.
   • Spread budget across multiple touchpoints to capture both new and returning shoppers.
2. Bid Optimization & Testing
   • Increased bids on top-performing terms to win more impressions.
   • Identified underperforming search terms and cut wasted spend.
   • Rotated placements to maximize CTR and conversion.
3. Data-Driven Scaling
   • Monitored daily spend-to-sales ratio to prevent overshooting budgets.
   • Balanced aggressive growth campaigns with defensive brand campaigns.

Results

• Delivered $23.2K in attributed sales from $7.6K spend.
• Generated 1,643 orders within 30 days.
• Maintained a 32.98% ACoS while pushing sales velocity.
• Achieved 3x ROAS, showing campaigns were profitable at scale.

Unique Wins

• Strong order volume (1,600+ orders) within a single month.
• Demonstrated ability to scale sales above $20K while still keeping ACoS under 35%.
• Established a framework that can be refined to lower ACoS while maintaining volume.