£484.99 in Sales with 26.97% ACoS — Amazon PPC Snapshot

Performance Highlights (13 Aug – 1 Sep 2025)
• Ad Spend: £130.80
• Sales: £484.99
• Orders: 26
• Impressions: 25,228
• Clicks: 216
• CTR: 0.86%
• CPC: £0.61
• ACoS: 26.97%
• ROAS: 3.71x

Challenge
This was an early-stage campaign for a single SKU (Electric Face Massager). The goal was to validate demand, test keyword performance, and achieve sales at a sustainable ACoS while improving CTR.

What We Did

1. Keyword Testing & Data Gathering
   • Launched with broad targeting to collect data.
   • Monitored search terms to identify converting keywords.
2. Bid & Budget Management
   • Maintained moderate bids (£0.61 CPC) to balance visibility and efficiency.
   • Adjusted daily budgets to maintain steady spend while avoiding overspend.
3. Conversion Optimization
   • Reviewed listing for CTR improvements (main image, title, price positioning).
   • Ensured product page aligned with ad promises for higher conversion.

Results

• Generated £484.99 in sales from £130.80 ad spend.
• Delivered 26 orders with a solid 26.97% ACoS (within testing tolerance).
• Achieved a 3.71x ROAS while building keyword data for future scaling.

Unique Wins

• Early success with a single SKU campaign in a competitive beauty niche.
• Healthy CPC (£0.61) shows efficiency compared to category averages.
• Foundation built for scaling via refined targeting and improved CTR.