$20.5K in Sales with Just 20.15% ACoS — Amazon Ads Case Study

Performance Highlights (Jan 2 – Feb 1, 2024)
• Ad Spend: $4,143.58
• PPC Sales: $20,559.05
• Orders from Ads: 294
• ACoS: 20.15%
• ROAS: 4.96x

Challenge
The goal was to drive profitable sales through PPC while building brand visibility. With limited spend efficiency in early campaigns, we needed to balance growth with controlled advertising costs.

What We Did

1. Layered Campaign Structure
   • Auto campaigns to harvest converting search terms.
   • Manual campaigns (Exact, Phrase, Broad) to scale winners.
   • Product Targeting to capture competitor traffic and defend placements.
2. Ongoing Bid Optimization
   • Regular bid adjustments to maintain ACoS under 25%.
   • Added negative keywords to cut wasted spend.
   • Monitored placement performance to maximize ROI.
3. Balanced Scaling & Profitability
   • Increased daily budgets on top-performing campaigns.
   • Reduced bids on low-margin or underperforming keywords.
   • Focused ad dollars on ASINs with inventory ready to scale.

Results

• Generated $20.5K in attributed sales from just $4.1K spend.
• Achieved 20.15% ACoS, keeping ad efficiency well below the 35% target filter.
• Secured nearly 5x return on ad spend (ROAS) while maintaining growth momentum.

Unique Wins

• Achieved strong PPC profitability within a single month.
• Controlled ad costs despite sales spikes late in the month.
• Built a scalable PPC structure ready to support higher sales volumes.